今個8月，adidas 跨進了科技領域，碰上深受歡迎的 Windows 7 最新作業系統，並邀請設計師Dorophy Tang為7款經典的mi Originals自訂鞋款賦予現代科技達人的「7大型格」，設計出擁有獨特人物性格的Shopping Baby mi Originals鞋款，今天起至8月29日展示於「adidas mi Originals x Windows 7 x Dorophy Tang 簡單隨心創意波鞋展覽」，創意空間一觸即發!

以Dorophy Tang最標誌性的流行化身Shopping Baby游走於7款mi Originals 的adidas 經典鞋款上，將他們與Windows 7所具備的「7大型格」及相關的七大秘技完美結合；代表不同個性的Shopping Baby鞋款，以直接、不加多餘修飾的接觸方式，將溝通化繁為簡，構想出創意的烏托邦。
而我們madness 更和在店內和 Dorothy 作出了簡單的訪問，除了關於這個計劃外，也關於她個人的 :

In this August, adidas teamed up with the world famous software company Microsoft, started a project for Window 7 with Dorothy Tang – the long term partnership with adidas. Dorothy designed 7 different characteristics of her famous icon Shopping Baby which inspired by Window 7, these 7 characters were painted on 7 adidas classic models and have an exhibition in adidas original concept store now until 29th Aug 2010.

In the exhibition, we had interviewed Dorothy about the project and some about her :

展覽地點 / VENUE:
adidas Originals Concept Store – 銅鑼灣名店坊京士頓街6B / Shop B, 6 Kingston Street, Causeway Bay.

www.adidas.com.hk
www.microsoft.com

Part 1 – adidas Mi x Microsoft Windows 7 x Dorothy tang project: (M=Madness , D=Dorothy)

M: 可否介紹一下這次合作的構思？

D: 一開始這只是Microsoft和adidas之間的一次合作，但他們在籌劃的時候，一致希望可以透過這次合作，帶出科技充滿人性的一面，以此作為人類和科技間的橋樑。因為我和我筆下的“Shopping Baby”已和adidas合作了數年，他們找了我一起計劃、籌備，最後成為現在這個作品。

M: Could you please explain to us the concept of this collaboration project:

Well the project originally started off as a simple Microsoft and adidas collaboration. During the planning stage of the project they wanted to bring in more of a human touch, where they want to bridge the gap between humans and technology and make it easier for the audience to understand the meaning of the project. Since me and my character ‘Shopping Baby’ has been working with adidas for a number of years already, they came to me and we all sat down, planned and executed the project which you see today.

M: 那你特別為Windows 7設計了甚麼去帶出這個訊息，以及帶出Windows 7的功能？

D: 在計劃開始之前，我對Windows 7做了一些研究，選出這系統的7個特色：
靈敏,穩重,簡約,人氣,炫美,高清,自主
這7個特點既配合到Microsoft Windows 7的主題，亦能精要地帶出這系統的特色，向大家解釋了為甚麼它是市面上最出色系統之一。
除了在鞋上作畫，我們亦製作了一個特別的手提電腦保護套，送給從香港受認可的分銷商購買Microsoft Windows 7的顧客。

M: So what did you do in order to bring out the message and the functionality of the Windows 7 operating system?

D: I did a bit of research on the operating system itself prior to starting the project, and we decided to split the operating system into 7 different characteristics, and they are:
Versatile, Dependable, Minimal, Amicable, Gorgeous, Focused, Determined
The 7 chatacteristics, in sync with the Microsoft Windows 7 theme, are what we think makes Microsoft Windows 7 the most stood out operating system there is on the market, and what we want to convey to the audience the most.
Besides painting the shoes, we have also created a special laptop case to customers who buys a legitimate copy of Microsoft Windows 7 from the official retailers in Hong Kong.

M: 你用了多少時間完全整個計劃？

D: 大約一個月吧，因為同時間我在香港和北京都另有計劃在進行。我先畫好初稿，再等雙方提出意見，不斷修飾至大家都滿意為止。

M: So how long did it take for you to complete this project, from the initial planning stage to finish painting the actual shoes?

D: It took me about 1 month, since I was juggling between different projects in Hong Kong and Beijing during the same period. I would draw sketches for approval, and then put in any enhancements from both parties and fine tune it until they approved the final draft.

M: 你如何為這次合作選擇鞋子的款式？

D: 我們基本上從adidas Mi系列中選出最受歡迎的款式，再從中挑出最設合Windows 7那7個特色的鞋款。例如「炫美」這特色和女人、女性化有關，所以我們也挑選帶有女人味的款式。又如「穩重」這特色，我們要給人很有信心、很可靠的感覺，所以我們選了Forum Mid這籃球場上最可靠安全的球鞋。

M: How did you select which sneaker to use for this project?

D: We basically picked out the most popular models from the adidas Mi selection, and then relate every sneaker back to the 7 themes we have established earlier. For example, the theme of ‘gorgeous’ could be related to females or the female side so for that theme we picked out a sneaker that is on the feminine side. For ‘dependable’, we wanted something that gives the audience a strong sense of dependability, so we picked out the Forum Mid which is dependable and secure on the basketball court.

M: 在這7雙球鞋中，你最喜歡的是哪一款？

D: 我想應該是代表「炫美」那一款吧。這其實是我第一次給我的Shopping Baby畫上bob頭，也是我第一次在作品中用上綠色。若你翻看我之前的作品，就會發現大部分都是藍色的。

M: Out of the 7 shoes in this project, personally which one do you like the most?

D: I would say the shoe that represents ‘Gorgeous’. It is actually my first time painting the Shopping baby with a ‘bob’ hairstyle, and it’s also the first time I’ve used the colour green on any of my artwork. If you check out all my previous artwork and products, they are predominantly blue.

M: 你用了多少時間畫鞋？你又畫了多少雙？

D: 每一款我只畫了一雙，每次大概花了3-4天。因為造鞋的物料、形狀關係，有些鞋真的很難畫，尤其是鞋邊和鞋底最難。

M: How long did it take for you to paint the shoes? And how many pairs did you paint?

D: I only painted 1 of each and It took about 3-4 days. Some of them were really hard to paint with the edges and the material of the shoe itself, especially around the edges and on the soles.

M: 你和adidas還有沒有其他合作計劃？

D: 暫時我們還沒有任何計劃，因為所有合作都要得到總公司同意才能開始。但我十分期待能再次和他們合作，因為他們多年來都非常尊重和支持我的工作，每次合作都很愉快。

M: Could we look forward to any further collaboration between you and adidas?

D: At the moment we don’t have any plans yet as all the plans must go through to the Global Headquarter for approval, but I definitely look forward to working with them again as they have shown me a lot of respect and support for my work over the years and they have been a pleasure to work with.

Part 2: All about Dorothy / Dorothy的二三事

M: 你還記得Shopping Baby的構思是從哪裡來的嗎？

D: 我記得那時是2007年12月，我剛從設計學校畢業不久，本來是產品設計師，不過在空閒時也會隨意設計和畫畫。Shopping Baby其實是來自好幾個不同的意念：我喜歡胖寶寶、喜歡購物、普普藝術、中國新年的海報設計，還有70年代中國共產黨的宣傳海報。我結合這些元素，集合成為一個設計。

M: Could you recall the time where you conceived the idea for Shopping Baby?

D: I remember it was in December of 2007 and not too long after I graduated from Design School. I’m actually a Product Designer but then I also do a bit of free hand designing and drawing during my spare time. The concept of Shopping Baby came from a few sources: it was from my love of fat babies, my love of shopping, pop art, the style of the Chinese New Year poster artwork and the style of those propaganda posters that the Chinese Communist Government was sticking everywhere back in the 1970’s. I took inspiration from all those sources and incorporated into 1 design.

M: 你做過這許多計劃之中，最喜歡哪一個？

D: 那大概是我為adidas Originals做的Kickz Discovery展覽吧，本來這計劃只在北京進行，但因我來自香港，所以香港的adidas也想將我的作品在香港展出。台灣方面也因為這次展覽很受歡迎，決定在他們的Originals Store重開時展出我的作品。知道我的作品在大中華區受到歡迎，真的很高興。

M: Out of all the projects you have involved, which one did you enjoy the most?

D: It would be the work I did for adidas Originals for the Kickz Discovery Exhibition. The project at first was only planned for Beijing, but since I originate from Hong Kong, adidas HK wanted to bring my work to show in Hong Kong as well. Adidas Taiwan got hold of how popular the show was and decided to take my work for showing in Taipei as well for their re-opening of their adidas Originals Store. I’m very happy and fulfilled in my heart that my art work was very well received in the Greater China region.

M: 可以透露一下未來的工作計劃嗎？

D: 目前還沒有甚麼實質的計劃，但我每天都在創作，希望很快就會有新作品向大家公佈。

M: Could you tell us some of the projects you have planned for the coming months?

D: Nothing is confirmed yet, but I have been drawing everyday so hopefully I could announce something soon.

M: 有沒有想過創作一個新的人物？

D: 暫時我仍在為Shopping Baby探索不同的方向，可能會將不同的元素加入其中，走向一個較潮流的位置，例如為它設計不同的衣服、球鞋、飾物等等。我認為Shopping Baby這角色仍有很長的路可走，有許多創作空間。

M: Do you have plans to draw or create a new character?

D: Well at the moment I’m still trying to see how far can I take the Shopping baby character. I might make it a bit more trendy by incorporating different elements in it, such as changing the style of clothing it wears, changing the sneakers or the accessories. I think there is still an enormous opportunity to expand the Shopping baby character and universe.

M: 那會不會將Shopping Baby帶進歐美市場？

D: 確有這樣的計劃，其實澳洲和美國的一些畫廊正在和我洽談開辦展覽的事宜，但目前的工作令我無法分心去深入討論當中的細節。但一切正在進行中！

M: What about plans to explore the market outside Asia such as the US and Europe?

D: Yes there is, there already have been a few art galleries from Australia and the US contacting me in hosting an art exhibition for me but I haven’t got round to work out the details as I’m tied up with existing and on-going projects. But yes, it is definitely in the making.

SPECIAL THANKS Microsoft, adidas HK, Dorothy
Text : Suzanne (Chinese Translation), Iori (Interview English)
Photo : Hasheeme

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