由 adidas 日本設計團體以 Fixed Gear 為主要設計概念，融合戶外 OUTDOOR服飾的功能系統，再配以街頭服飾的設計重點，研發出來的最新 SS 10 系列 OT TECH 剛完整抵達香港 adidas originals 店。與此同時 adidas Originals 與擁有60多年歷史的德國專業音響品牌 Sennheiser 所合作推出的 adidas Originals DJ headphones 專業級DJ耳筒也同時正式發售。

而 adidas 就於上星期請來了來自日本的 DJ Taku和他的隊員一起來到香港打碟，也同時為 adidas 作為模特兒。

OT TECH 系列大量使用了 adidas 標記的藍色作為主色，而除左藍色外，也大量運用了其標記三間裡的鋸齒狀圖案作為主設計圖。除了這兩點外，整個系列都使用了一貫功能服上常見的物料像防水拉鍊，魔術貼帶等，但今季的系列就特別挑選了一種輕身素材 Searsucker（又稱泡泡棉）製作部份衣物 – Searsucker是一種使用了不同張力的經紗織製物，而Searsucker布料表面部份經紗具有縱向波浪狀之凸凹效果的，因本身已具有縐紋狀波浪，所以洗後不易變縐。 Searsucker衣料極為輕巧，擁有不易貼住肌膚的特性，穿著者作戶外活動時即使流了汗，衣物也會馬上乾；而衣物起皺褶時 只要噴點水就可消除皺褶，極易打理。

更多的圖片在 MADNESS FLICKR :

而 adidas 日本團體還找來了中國單車團體於日本的大阪騎 Fixed Bike 到東京，親身體驗最近的 OT TECH 系列，而就此項體驗得回來的評價是十分之高，而他們也訪問了 adidas 日本的設計團體 :

Q : 你對於我們中國單車族這次從大阪騎單車來東京的OT TECH產品測試活動有何感覺?

十分有趣！我很想知道你們一路上穿著OT TECH的感受。那將對我們未來的設計有很好的啟發。
我亦感到很榮幸。我感覺世界的距離越來越小了。

Q : 您有造訪過我們中國單車族這次旅程遊走過的地方嗎？

大阪。我在那兒生活了10年，我愛那座城市。

Q : adidas Originals OT-TECH設計的方向和理念是什麼？

adidas Originals 本身就有豐富的歷史，擁有自己標誌性的設計語言。我們的工作就是要把品牌的經典元素融入當今東京街頭文化中，讓它與現實更為貼近。”

Q : 設計一個同時包含運動及休閒風格的系列時，會有什麼特別的考慮嗎？

在東京，日常生活從不清楚區分運動或休閒。人們騎單車上班，努力工作，喝酒放鬆，然後騎車回家，這是很自然的流程。為了融入這種生活方式，OT-Tech自然而然形成了運動兼休閒的風格。

Q : adidas Originals OT-TECH如何將品牌的新舊同時融合在設計之中？

事實上，我們並未考慮舊與新的融合。就像我說的，我們的方向是體現adidas Originals真實的風格以及東京獨有的街頭文化，這就是我們的設計基調。

Q : 那些交叉曲折的線條在OT TECH系列中多次出現，原因是什麼?

這個交叉曲折線條的設計靈感來自於adidas Originals經典田徑鞋上那保護腳踝的設計，我們團隊覺得這設計既能反映出品牌的經典形象，亦符合系列的功能性，而且相當好看。於是我們決定把這作為這一季OT TECH系列的重要設計元素。

Q : adidas Originals OT Tech系列是設計物件是誰?

生活在東京的所有人。以及世界上所有喜愛adidas Originals，又熱愛東京街頭文化的人。

Q : adidas Originals OT-Tech系列的設計部門是怎樣的一個團體?

我們有一支很獨特的團隊，包括來自東京街頭的設計師和市場人員，一位來自德國的鞋類設計大師…這樣的組合是為了讓adidas Originals的經典元素能真實及完美地融入東京街頭文化中。讓系列能反映當今潮流外亦不失品牌的獨特性

Q : 是什麼讓adidas Originals OT-TECH如此特別？

我想是因為我們擁有把經典系列用新思維重新包裝的設計理念，這亦是我們一夥人凝聚在一起的主要原因，一起Celebrate Originality!

Q : 你們認為adidas Originals OT-TECH系列在街頭文化上有著什麼的影響力？

簡單地說，就是讓adidas Originals與東京街頭文化有更密切的融合，並將之帶到世界其他地方，讓更多人能感受到我們東京的原創力量。

Q : 為什麼日本人能將新舊事物融合得如此好？

我認為因為大部分日本人都是“禦宅族“，他們會找到自己的興趣並且深入鑽研，加入自己的觀點，最終創造出一些與別不同的，新舊融合的有趣方案。

Q : 您最喜歡東京的什麼？還有日本其他城市的呢？

東京即乾淨又安全，十分現代，卻依然保留著強烈的城市特色，是一座十分適合生活的好城市。至於其他地方，我相信你們從大阪到東京的一路上都能感覺到那美妙的自然風光吧!

與此同時 adidas HK 都找來日本的DJ Taku和他的隊員穿上了 OT TECH 配帶著 adidas Originals HD 25-1-II headphones by Sennheiser 一起在 adidas originals 店內打碟，把整件事情更為完美。

關於更多 adidas Originals HF 25-1-II headphones by Sennheiser 的資料可以按此 :
http://www.madnessmag.com/mag/2010/02/24/adidas-originals-hf-25-1-ii-headphones-by-sennheiser/

另外， DJ Taku 於上月連同了他的隊員 – DJ Kiyo & DJ Kazu 於香港中環的 Ivan The Kozak 舉行了名為 “Macroy” 的派對，而當天的派對是以紀念一位 Hip Hop 傳奇人物 J DILLA 為主題。而他們亦已確定了下一次的 Macroy 舉行日期，而今次就以地下的暗黑音樂為主，詳情如下 :
Macroy #2
-All About Underground Black Music-
日期 / Date : Sat.27.March
時間 / Time : 12am Til Late
地點 / Venue : Ivan The Kozak
DJs : Taku “yaman” Hirayama, Jumbo a.k.a.Kiyo and Guest…

adidas Originals Concept Store
地址: 銅鑼灣名店坊京士頓街6B
www.adidas.com.hk
www.sennheiser.com.hk

更多資料關於 DJ Taku 和隊員 :

DJ Taku
Taku Hirayama stepped into the club jazz scene in Fukuoka, Japan in sometime late 90’s. With the whole jazz and electronic music scene seeing a crossover, he also naturally progressed with this and started to appreciate some more electronic based sounds. With his DJ career taking off in 2000, he was offered a residency at a local club named “Kieth Flack” in Fukuoka where he was given the opportunity to show his hometown what fusion of sound is really about. Initially during his residency, he focussed on jazz and brazilian music but enriched and widened the spectrum of sound to include nu-jazz, deep house, disco, funk, soul, underground hiphop, breakbeats, drumn’ bass, chill out… mostly everything to create a soundscape that people really could move to. His sets was based on the fact he covered so many styles and created a journey through sound. With such his diverse of music selection, he had played at many clubs and bars also had many supporting act for domestic or international guest DJs.
Eventually, he had been influenced with more electronic music including disco dub, tech house, deep techno and started to change his playing style. And it was about the same time when he relocated himself from Japan to Hong Kong in end of 2006. He has been getting new inspiration from this wild and chaotic city and the people of many different walks of life, which is now reflected to and further enhancing his wide spectrum as freestyle DJ. Has already played at many clubs, bars, restaurants that include as well as many fashion brand’s party for “Silly Thing” “BAPE” “I.T.” “Joyce”. In 2008, he belonged to a DJ booking agency and contributed to connect music scene between Japan and Hong Kong as both of DJ and promoter. And also was invited himself as guest DJ to play in Okinawa and Kobe, Japan, had a huge success as promoter of “Asian Force” which was held in Fukuoka and featured DJs from HK in 2009. Now Taku is known locally and internationally as a freestyle DJ who plays versatile quality music which created his original appreciation for music in many fields.

*Currently DJing at : Yumla, Linq, Whotel and many more places randomly.

DJ Jumbo
DJ Kiyo as known as DJ Jumbo is a Hong Kong-based DJ hailing from Kyoto, Japan. Kiyo has mad knowledge of classic funk and soul sounds that easily mesh with what house party favorites will get the dance floor poppin’. His style is kickin’ old school jams with seamless scratch cuts and tight turntable skills that should please anyone searching for a high-energy, danceable jam. Kiyo had been spinning since 1999, stating his influences were not only from many of the overseas idols such as Cut Chemist, DJ Shadow, and DJ Format, but more so from the many local pioneers such as A.Y.B. Force, Ulticut Ups!, Downwell 79’s and many other underground talents from Japan. 2003, Kiyo connected with DJ / producer / label founder Bull Jun (Flat Rock Records, NYC), which later on gave him the opportunity to release his debut and now highly sought after mixtape named “Funky Code” as DJ Jumbo in 2005 – a true reflection of Kiyo’s passion towards classic hip-hop, funk, soul and heavyweight beats.
 
*Currently DJing at : Philia Lounge 


DJ Kazz
A Japanese DJ Kazz has been DJing since 2001. He played as a resident DJ of many premium clubs in Tokyo such as famous  “Club Kou” in Roppongi Hills. With his love for musc, eventually he really went into DJing more and got inspired with much hiphop classics culture. After he relocated in HK, he has started to play as a resident DJ of Beijing Club, Club No.9 and Billion Club. Also played for many party like Chivas Party at HITEC, Adidas AZX party feat. MC Jin in J01 and also many popular spots in city like Cliq, Sugar, Linq, Edge. Kazz keeps rocking dancefloor with groovy hiphop and R&B plus jazz and breakbeats as background as his DJ career.

*

Currently DJing at : Beijing Club

Text & Photo : Hasheeme & adidas HK

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